Shopify pages
that convert.
I build Shopify pages that sell: PDPs, landing pages, and store redesigns shaped around how buyers actually decide.
100+ builds.
Every one custom.
Clients who shipped.
Metrics that moved.
"Ridwan completely rebuilt our PDP. Cart abandonment dropped noticeably within two weeks. The attention to mobile UX was exceptional."
- Champion Biotics"The new homepage really captures the brand. Demo requests went up right after launch. Working with Ridwan felt effortless. He just gets it."
- Tap & Rate"Strong work ethic and incredible output quality. The rebuild reflected our personality far better than our old Dawn template ever did."
- Mother of MacrosProblems.
Then the fix.
Choose the level of intervention based on what is breaking: diagnosis, page rebuild, or a connected funnel that carries the buyer from first click to repeat order.
A structured teardown of where buyers hesitate and what to fix first.
- Above-fold clarity review
- Proof and offer sequencing
- Mobile friction notes
- Prioritised action plan
A complete page rebuild around the purchase decision and mobile experience.
- Section strategy and copy
- Responsive design system
- Shopify, Replo, or Liquid build
- QA and launch support
A connected set of pages that turns cold clicks into repeat purchase intent.
- Landing page or advertorial
- PDP decision-zone rebuild
- Post-purchase page
- Email and retargeting direction
I structure Shopify stores
so buyers know what to do next.
A good DTC funnel is not just a page. It is the order of attention, desire, proof, objection handling, checkout confidence, and post-purchase momentum.
Pick a Shopify growth situation, then click each funnel stage to see how I would structure the sale.
How I connect the sale from first click to repeat order.
No page screenshots here. This is the strategy layer: what happens next, where buyers leak, and how each touchpoint pulls them back toward purchase.
Prospecting Ad
The first job is not to explain everything. It is to match one buyer problem to one clear promise, then send that traffic into the right selling path.
What good CRO
actually looks like.
Six CRO concepts, each with the reasoning behind the change.
Simple process.
No surprises.
Send a brief or we hop on a 15-min call. You tell me the goal, and I'll tell you honestly if I can beat it.
I scope the work, price it clearly, and send you a proposal. No vague hourly rates.
You share brand files, copy, references, and access. I'll ask for exactly what I need, nothing extra.
I build, you review. Two rounds of revisions included. Feedback goes in, final version comes out.
Final files delivered, ready to launch in Replo, Liquid, or HTML, depending on where you're deploying.
The full stack.
Shopify
Figma
Replo
Liquid
HTML
CSS
JavaScript
Lottie
GSAP
Google Analytics
PageSpeed
Klaviyo
Metafields
Instant Pages
Git
VS Code
Notion
HotjarI'm Ridwan Adekunle, a Shopify CRO and UX designer based in Kwara, Nigeria. For 6+ years I've been fixing conversion problems on PDPs, landing pages, and full store redesigns for DTC brands that need more than a good-looking page.
I work with DTC brands at every stage, from founders launching their first page to established stores that know something is wrong but can't pinpoint it. The approach is simple: start with the data, design for the buyer, and don't ship work that has no job to do.
Before we
start.
Short answers to the questions that usually decide the right scope: audit, rebuild, or full funnel.
I help ecommerce and DTC brands improve the parts of their customer journey that affect sales. That can mean CRO audits, Shopify pages, Replo builds, static ads, landing pages, email templates, store redesigns, or custom sections.
No. If you know the problem, that is enough. Send the store URL, what feels off, and what you want to improve. I can help figure out whether you need an audit, a page rebuild, better creative, or a tighter funnel.
Yes. I can improve what is already there instead of starting from scratch. Sometimes that means tightening the copy, redesigning a weak section, rebuilding a page, creating better ad creatives, or mapping the funnel so the whole journey makes more sense.
We start with a brief or quick call. I review the current setup, identify the highest-impact opportunities, define the scope, then move into strategy, design, build, or creative work depending on what the project needs.
It depends on the scope. A focused audit, static ad batch, email template, or custom section can move quickly. Full page builds, funnel work, and store redesigns need more time because the strategy and execution both have to be right.
I connect strategy and execution. I am not only making things look better; I am looking at what the buyer sees, what they believe, where they hesitate, and what needs to change to move them closer to purchase.
Ready when
you are.
Send a quick note with your name, store URL, and what you need. I'll come back within 24 hours.
PayPal
Wise
Payoneer
Wire transfer